Clif Bar Introduces First iPhone App Providing Snow Conditions and Eco-Efforts

Posted By: The Ski Channel on March 18, 2009 12:00 am

CLIF® BAR presents the first iPhone application to combine ski resort snow conditions with environmental steps the resorts are taking to combat global warming.  CLIF BAR Save Our Snow (SOS) iPhone App can be downloaded free from your iPhone or iTouch App Store (search "Save Our Snow") or from www.clifbar.com/sosiphone.  U.S. National Oceanic and Atmospheric Administration and snowcountry.com are providing weather reports and other snow-related data.  The NSAA is also participating by providing environmental information and statistics.

CLIF BAR has, for the past three years, helped raise the awareness of winter athletes and enthusiasts about global warming’s impact on the ski industry. From mounting veggie-fueled mobile tours with top skiers like Alison Gannett and riders like Jeremy Jones to providing carbon offsets for chairlift energy use, the CLIF BAR SOS campaign has informed thousands of winter resort-goers about the need to quickly address global warming if they want to continue to enjoy outdoor winter activities.

The CLIF BAR SOS iPhone app was designed by Raven Zachary in conjunction with Cobra Creative and Darknoon.

Comments