Canadian Resorts Plan One Million Dollar Attack on European Skiers

Posted By: Steve Bellamy on August 1, 2009 9:28 am

European skiers have traditionally loved the Rockies, but last season they stayed closer to home.  This year, Rush, Mike Myers and Matthew Perry decided they couldn’t take another season of that so they (Travel Alberta, Ski Resorts) are going to spend a million bucks to get the Europeans back.

With the Olympics next year, it is likely that Western Canada will be getting some extra ski love that will likely dovetail nicely with their marketing campaign.  They will be making pitches to tour operators, travel agencies, ski clubs, etc.