Vail Resorts to Support Lindsey Vonn

Posted By: The Ski Channel on August 19, 2009 1:08 pm


Vail Resorts recently inked a new four-year sponsorship agreement with World Champion legendary skier Lindsey Vonn. Although originally from Minnesota, the World Cup Overall Champion spent many years training at Vail.

Vail played a pivotal role in Lindsey’s career when she spent her formative years in the Ski and Snowboard Club Vail program,” said U.S. Ski and Snowboard Association President and CEO Bill Marolt. “This sponsorship highlights the important partnership role our U.S. ski resorts, like Vail, play in developing hometown heroes like Lindsey Vonn.”

Vail Mountain has actually long supported Vonn, and under the new partnership, the U.S. Ski Team athlete will represent all of the company’s five world-class resorts–Vail, Beaver Creek, Breckenridge, Keystone and Heavenly. Vonn is expected to appear at select consumer events and ski shows in the U.S. and Europe this fall, to generate buzz for skiing and snowboarding. 

“Skiing is truly my life and my passion and I am always striving to achieve excellence in everything I do on the snow,” said Vonn. “I could not be more proud to partner with Vail Resorts because they share the same values as I do. Everyone there is as passionate about the mountains as I am, and each of their five ski resorts truly defines the best that skiing and snowboarding has to offer. Vail Mountain has always been my favorite ski resort. It’s where I grew up and learned to race. My husband Thomas and I are truly thrilled to be coming back to Vail and making it our home.”

Vail, of course, is excited about welcoming the best American female skier in history. “It would be hard to imagine any individual who better personifies the ideals of Vail Resorts than Lindsey Vonn. Lindsey’s enthusiasm for skiing, her dedication and hard work, and her achievements both on the snow and off make her a role model for all of us, but especially for every kid participating in our sport,” said Rob Katz, chief executive officer and chairman of the board of Vail Resorts.