Looks like the organizers of Learn a Snow Sport Month (LASSM) made a superb choice when they announced extreme skiing pioneer and wild-man legend Glen Plake as their official national spokesperson. Learn a Snow Sport Month starts January 1, 2010 and is a public awareness initiative designed to encourage participation in skiing, snowboarding, cross country skiing and snowshoeing. As spokesperson, Plake will work with LASSM to communicate the excitement and lifestyle benefits of snow sports participation.
Known throughout the snow sports industry as much for his rogue-ish ski style as for his trademark Mohawk ‘do, Plake has dedicated himself for years to his Down Home Tour, visiting local mountain resorts in the U.S. and encouraging children and adults to learn to ski and snowboard.
“It may seem odd that an extreme skier is the national spokesperson for Learn a Snow Sport Month but the goal of the initiative is completely in tune with the message I have been delivering for a long time,” says Plake. “First of all, people just need to know that skiing and snowboarding are FUN! Taking lessons from a pro, when you are just starting out, is the best first step. Even seasoned enthusiasts can learn something new to improve their skills. The best part is you don’t have to be an ‘expert’ to have a good time.”
To top off the excitement, Plake has also been nominated for induction into the U.S. Ski and Snowboard Hall of Fame.
“I don’t know of anyone more passionate about snow sports than Glen,” said Bernie Weichsel, chairman of the U.S. Ski and Snowboard Hall of Fame and consumer show producer. “He knows how to connect with people. He truly loves to share his expertise and knowledge with children and adults about the joys of snow sports and I mean the JOYS of snow sports.”
For more information about LASSM and Plake, visit www.learnasnowsport.org.