The North Face suing college freshman over his clothing line The South Butt

Posted By: The Ski Channel on October 2, 2009 12:41 pm

Oh, Jimmy Winkelmann. You’re too much, my friend. The college freshman at the University of Missouri has come out with his own clothing line…called The South Butt. No joke. As you can see, it definitely resembles The North Face logo. Winkelmann (love it) has been selling jackets, T-shirts and shorts with this logo on them online and in a St. Louis pharmacy. Although slapped with a cease-and-desist letter by North Face, Winky has no plans to stop. We’ll see if this ends up in court. South Butt’s lawyer Albert Watkins did have a strong retort though:“I did try to explain with a great deal of candor to counsel for The North Face that the general public is aware of the difference between a face and a butt.” Oh, Winky.