Lance Armstrong will be chugging a new drink

Posted By: The Ski Channel on October 7, 2009 12:51 pm

Seven-time Tour de France winner and Aspen homeowner Lance Armstrong has announced a new partnership, which will see him drinking something other than water or an energy drink: The cyclist will be endorsing Michelob Ultra.  The deal makes Armstrong one of the most prominent active athletes to endorse an alcoholic beverage.  The brand says they will use Armstrong to position their product as the beer of choice for people who enjoy sports and are into health and fitness.  He will appear in two TV ads, which will both air in 2010.