Lance Armstrong will become spokesman for beer

Posted By: The Ski Channel on October 12, 2009 3:59 pm

Lance Armstrong has signed a deal with  Anheuser-Busch InBev to become a spokesman for Michelob Ultra. Details will be released tommorow. 

Spokesman representing the beer told the AP, ”Armstrong is the perfect spokesman for the brand, which targets health-minded, active drinkers. It sponsors cycling and running events across the country and pitches its beer as a low-calorie alternative to other beers.”

And of course Lance’s ultimate message will be”Don’t Drink and Ride!”