Salomon and Volvo partner up, good for skiers and snowboarders

Posted By: The Ski Channel on October 21, 2009 6:51 pm

Salomon has a new partner for their Salomon Oasis Project: Volvo. The Oasis Project is basically a marketing campaign for both companies. They’ll travel to 15 ski resorts, and riders can try out their new snowboards and skis for free while Vovlo sports their new S60 Sedan and Cross Country all-wheel drive hybrid wagon. Motrin is also a partner in the venture. Bryan Johnston is the vice president of Marketing for Salomon North America: “In partnering with Volvo and Motrin, we’re able to create a complete experience for consumers who are passionate about the outdoors. We’re connecting with those who want to lead the active outdoor lifestyle and equipping them to live it fully”. The Project’s ski resort visits will begin December 2 at Winter Park Resort in Colorado.