Lafuma acquires French ski brands Eider and Killy

Posted By: The Ski Channel on October 27, 2009 8:21 am

The Lafuma Group’s U.S. has acquired two French skiwear brands, Eider and Killy, expanding the popular outdoor gear and apparel manufacturer’s presence in the ski industry.

According to Lafuma Group America General Manager Guillaume Linossier, the acquisition of Eider and Killy represents a key growth strategy for the brands, opening new distribution opportunities which will significantly impact Eider and Killy’s brand profiles.

“From an operational standpoint, this acquisition will strengthen our offering to all channels of distribution for both brands,” Linossier said. Eider and Killy will benefit from the current Lafuma Group customer service team, expanded warehouse, sales and marketing structure as well as a brand new office/showroom in Lafayette, Colo.