REI wants you to design your perfect board

Posted By: The Ski Channel on October 28, 2009 12:24 pm

REI, a national retailer providing quality outdoor gear and clothing, and Arbor,
a collective of artists, designers and friends who snowboard, skateboard and
surf, kick-start the snow season with a “call for artists” to submit designs for
the REI and Arbor 2010 snowboard design contest.

This free contest is open to artists of all skill levels, and contest rules are
posted at www.rei.com/arbor-contest. One winning design will be picked and
featured in Arbor`s 2010 – 2011 snowboard lineup and sold exclusively at REI.
The winning designer will also receive a snowboard featuring their design and a
$1,000 REI gift card. Four runners-up will each receive a $500 gift card.

“REI and Arbor`s values both focus around being earth friendly, while ensuring
people have fun playing outdoors,” says Tom Vogl, vice president of REI
Marketing. “We`re thrilled to provide an online forum for the outdoor community
to discover artistic talents and get each other fired up about getting on the
snow.”

Entries will be accepted from Nov. 2, 2009, through Dec. 31, 2009. As soon as
artists have submitted their artwork, people may vote for their favorites by
clicking on a “thumbs-up” or “thumbs-down” icon www.rei.com/arbor-contest. On
Jan. 10, 2010, the top five artists who receive the most votes will go to the
final round, where Arbor and REI judges will choose one grand-prize winner based
on creativity, artistic translation of the artwork into snowboard graphics, and
quality. The winner and runners-up will be announced on Jan. 15, 2010.

“Over the years we have turned to the art community to help keep Arbor`s
eco-centric message relevant within the snowboard community,” says Bob Carlson,
Arbor co-founder. “This contest will allow us to expand these efforts and open
up our process to aspiring artists around the country.”

Carlson adds, “With the winning design, we will create a snowboard that combines
an amazing level of design, performance, and style with the work of an
up-and-coming artist and Arbor`s eco-technologies.”

Arbor remains focused on finding solutions for a more sustainable future through
a blend of art, technology, and eco-materials. The company`s creatively rich
line of quality snowboards, skateboards and apparel can be found on www.rei.com.

 

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