BusinessWeek lauds K2 and the Shane McConkey rocker revolution

Posted By: Zeke Piestrup on November 9, 2009 3:51 pm

K2, where people listen.  BusinessWeek takes a look at the relationship K2 has with its sponsored athletes and employees and how those relationships have lead to advancements in ski and snowboard technology.

The most interesting part of the article deals with Shane McConkey and the evolution of the Pontoon, rockered, reverse-sidecut ski.

It started shortly after K2 began endorsing McConkey in 2004. The company brought him to Whistler, B.C., on a junket to ski with its retail partners. But rather than merely glad hand and promote K2′s latest product line, McConkey wanted to sell an entirely new idea in ski design. He believed skis that curved up at the tips and tails— a design that would come to be known as “rocker”— made powder skiing much easier. So before he took to the slopes that day, he grabbed a piece of wire, ran it around the rivets in the tips of his K2 skis, and cinched it tight around the toe piece of his binding. The rigging pulled the tip skyward. On his makeshift skis, McConkey floated down the mountain. “Point was made,” says K2′s global brand manager Jeff Mechura. “He was a believer in these things.”

Read the entire article here.

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