Backcountry.com to launch new outerwear and accessories brand ‘Stoic’

Posted By: The Ski Channel on November 10, 2009 4:34 pm

After years of gathering imput from its 92,000+ members on its proprietary opinions forum, Backcountry.com recently announced the creation of its own technical apparel company, Stoic. Stoic has been in the planning stages for the last three years, and the comments posted in the forums were a vital part of the R&D process in forming the new company said Backcountry’s Mike Geraci.

The company’s first batch of products will consist of a nearly two pound Bombshell insulated jacket, softshell pants with breathable fabric material, along with wool-lined gloves wrapped with durable goatskin palms and finger pads.

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