New winter ad campaign from Nevada Commission on Tourism

Posted By: The Ski Channel on November 12, 2009 3:31 pm

The Nevada Commission on Tourism has released an ad recently that’s perked up many ears around Los Angeles, Las Vegas, the Bay area, Dallas, Seattle, Chicago and Phoenix. It shows a couple of guys skiing and narrating about how awesome the skiing and riding is in Nevada. 

There will soon be a new winter ad campaign, so be on the lookout for it. Hopefully it will continue to lure skiers and snowboarders to northern Nevada and the ski slopes around Lake Tahoe.

“The “Capture Your Heart” campaign shows two hands forming a heart and framing a winter scene looking over Lake Tahoe.

Lt. Gov. Brian Krolicki, chairman on the tourism commission, says the ad will run through January and targets winter enthusiasts who take at least one overnight ski or snowboard trip a year…it will be delivered through television, print, Internet and mobile media outlets” (Tahoe Daily Tribune).

The target cities will be the same as the previous ad.