Rossignol expands its vision

Posted By: The Ski Channel on November 25, 2009 6:06 am

Rossignol is looking to boost profits and get themselves started on the right foot this season. To make that a little easier, they’ve signed a multi-year licensing agreement with Look Cycle for the Rossignol apparel line. Bruno Cercley, President and CEO of the Rossignol Group, said: “Licensing the apparel business to Look Cycle is a key building block in the Group’s plan towards long term health and profitability. This license will allow Group Rossignol to concentrate on its core business of designing and delivering the best winter hardgoods, while giving the Rossignol brand a chance to grow within the apparel category.”

Jean Holvoet will be the big cheese of the business owned by Look Cycle, while still working with Jean-Charles de Castelbajac on designs. Holvoet explains that, “This licensing relationship with Look will ensure the continuity of our apparel team resulting in continued innovation, reliable deliveries for our customers and future growth for our apparel business.”