Winter Dew Tour hits Breckenridge with mega sponsors in tow

Posted By: Zeke Piestrup on November 30, 2009 8:22 pm

The Winter Dew Tour is hitting Breckenridge December 17-20.  Game on, as it’s a golden age for terrain park skiing right now.  Bobby Brown, Sammy Carlson, Simon Dumont, Tom Wallisch.  We are all witnesses.  Including Lebron.

The second year of the tour arrives in Breckenridge in healthy shape financially too. 

Put your biz hat on and check the press release:

Burr Ridge, Ill. – November 30, 2009 – The Winter Dew Tour completes their partner roster for the 2009-10 season with the additions of a Wendy’s and Ubisoft partnership and new associate sponsor PowerBar.
Wendy’s, Ubisoft and PowerBar join a blue-chip roster of Winter Dew Tour sponsors, which also includes Tour title sponsor Mountain Dew, event title sponsors Totino’s and Toyota, as well Ball Park, MATADOR by Jack Links, Nike 6.0, Paul Mitchell, Verizon Wireless.
After two years of being an event title partner on the summer Dew Tour, Wendy’s has now joined the Winter Dew Tour in the same capacity. Wendy’s originally signed on as an associate-level partner for the 2008-09 Winter Dew Tour, upping their involvement for the second season. As event title sponsor, Wendy’s will receive tour-wide exclusivity in the restaurant category.
Unique to this deal, Wendy’s will partner with Ubisoft, a leading video game developer and publisher, for the video game Shaun White Snowboarding: World Stage, now available in stores worldwide. The partnership includes in-game signage and benefits, co-branded onsite experience at the Winter Dew Tour and co-branded media in support of the collaboration. The deal also incorporates national in-store Gamestop promotion in support of Wendy’s and the Shaun White Snowboarding: World Stage video game the month prior to the Winter Olympics.
“Partnering with Ubisoft and the Dew Tour allows us to really connect with our consumers in a unique way,” said Mark O’Leary, Director of National Marketing. “This partnership around the Shaun White snowboarding video game, provides us with a great opportunity to be involved with exciting, relevant content our Wendy’s customers can engage with.”
After inking a multi-year deal with the Winter Dew Tour, PowerBar will receive Tour-wide exclusivity in the energy bar category as an associate sponsor. Part of the deal includes the PowerBar Performance of the Year – an award program where fans will help decide which athlete had the most clutch performance from each Winter Dew Tour stop. The three winners from the individual events will be eligible for the year-end award honor and a $5,000 bonus, as voted on by fans and presented at the Toyota Championship.
“For over 25 years we’ve been a training and nutrition partner to athletes across a variety of sport disciplines and we continue to hear from winter sport athletes about the need for the right sports nutrition products and information for on the hill fuel,” said Chad Comstock, PowerBar Sports Marketing Manager.  “Winter Dew Tour is the perfect partner for us to connect with this audience and deliver the sports nutrition resources they need for serious Dew Tour competition, and exchange tips with some of the top pros in winter sports.”
PowerBar’s on site plans include the PowerBar Dome that will feature a video game lounge, complimentary internet access and daily sweepstakes programs.  Fans can also visit to download a portable Dew Tour social widget to follow tour competition and share with friends, as well as a ski and snow report mobile application to get the latest updates on resort conditions.
“The innovative partnership between Wendy’s and Ubisoft, and the addition of PowerBar, our list of sponsors makes our first-class roster that much stronger for the Winter Dew Tour,” said John Stamatis, Vice President of Marketing and Partnerships. “Not only are they all a great fit for our Tour, but the way they plan to activate is relevant and unique, delivering meaningful experiences for the fans and consumers. We look forward to working together to bring this partnership to life now and in the years to come.”
Both Wendy’s and PowerBar will also receive fully-integrated marketing benefits, including television ads on NBC, USA Network and Universal HD, online and on-site Tour exposure, as well as inclusion in the Tour’s multi-million dollar marketing campaign.
The complete 2009-10 Winter Dew Tour schedule is as follows:
Event                           Date                             Location
Totino’s Open                Dec. 17-20                Breckenridge Ski Resort – Breckenridge, Colo.
Wendy’s Invitational            Jan. 14-17                     Snowbasin Resort – Ogden, Utah
Toyota Championship            Feb. 4-7                        Mount Snow Resort – West Dover, Vt.
Entering its second season, the top athletes in the world will take part in this year’s Winter Dew Tour, all competing for the highly coveted Dew Cup that will be awarded in Mount Snow, Vt. at season’s end. The 2008-09 Dew Cup champions include Shaun White (Snowboard Superpipe and Slopestyle), Kelly Clark (Snowboard Superpipe), Spencer O’Brien (Snowboard Slopestyle), PK Hunder (Freeski Slopestyle) and Tanner Hall (Freeski Superpipe).

Zeke Piestrup ( More Posts)

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