International Cougar Cruise could bring new marketing tool for struggling ski resorts

Posted By: The Ski Channel on December 7, 2009 6:00 pm

Today the Carnival Elation cruise ship sets sail from its port-of-call located in San Diego, CA. Now, that normally wouldn’t grab headlines if the ship was made up of families with 2.5 kids, or your standard spring-break coeds. However, this cruise is catering to a specific type of clientele, a very different kind of group. 

Singles Travel Company of Los Gatos, CA has teamed with The Society of Single Professionals for what is believed to be the first ever cruise specifically designed for “cougars,” or older women who chose to pursue younger men. 

The event will likely be the first of many similar events to come, as the three-night getaway sold out almost immediately after announcement of the maiden voyage. 

Singles Travel Company officials have promised the 2,056 vacationers three days of singles meet-ups, dancing and partying.

Personally, for the good of the ski resort industry, let’s hope resort officials have encountered news of this innovative idea to bring in “cougars.” As cinematic ski classics such as “Ski School” have taught me, cougars not only love encounters with young men, but with ski towns as well.

The modern-day cougar can afford the sometimes extravagant costs of ski travel, making it the perfect venue for these indepedent women to have their pick of only the finest strapping young males. 

Admittedly, the ski resort industry isn’t expected to be as hurt by the recession (if we’re still in one) as pessimists would have you believe. Current economic indicators are pointing toward a relatively modest three to five percent revenue drop for mountain resorts nationally. However, ski resorts still ought to consider experimenting with this idea of cougar gatherings at their resorts, to make up for some of the lost revenue in recent years.

If nothing else, it might improve the ratio at the local watering hole.

 

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