Vail Resorts reports encouraging business prospects for winter season

Posted By: The Ski Channel on December 8, 2009 6:17 pm

Are Americans once again ready to shell out $90 for a day of skiing at Beaver Creek Ski Resort?

The business

leaders of the Vail Resorts Company (MTN) believe they might be, as the company reported better then expected figures on Tuesday in several key industry benchmarks. 

Advanced airline flight bookings for the winter season at Vail’s Eagle County Airport are about 4 percent higher than compared with last year’s figures.

Additionally, Vail Resorts has sold 11 percent more season passes as of December 6, when compared to the same time last year. That amounts to a solid 9 percent increase in sales dollars. This comes as no surprise, as the resort has actively been promoting sales of their various passes such as the “Epic Pass,” which allows for unlimited skiing at all Vail Resorts-owned mountains.

However, not all business measures were moving in the up direction. Advanced bookings for lodging are down a reported 13 percent as of November 30th, when compared to the same mark last season. CEO Rob Katz however was to quick to acknowledge that many Americans may be waiting increasingly longer to book lodging before their trips.

Vail Resorts also released its earnings statements for the months of August, September and October. As expected, the Autumn months brought a total loss of 38.3 million dollars to earnings. Per the cyclical nature of the industry, losses are usually expected in the months when the ski resort is closed. But although total earnings were a loss, the company earned $800,000 or 2 percent more than the same quarter last year.