Jeremy Jones’ Protect Our Winters gives grant to Mountain Riders

Posted By: The Ski Channel on January 18, 2010 12:37 pm

     Protect Our Winters Announces Grant to France’s Mountain Riders, Promoting Sustainable Development in the Mountains.
With the support of the Rip Curl Planet Foundation, Protect Our Winters (POW) is proud to announce our latest grantee; Mountain Riders, a non-profit organization located in Chambery, France.  Protect Our Winters makes one grant per month to organizations that are consistent with our mission.
Created in 2000, Mountain Riders raises awareness for environmental issues on the mountain and promotes sustainable development via ten European branches, 600+ members, and 220 days of on-hill events.  Mountain Riders draws 3000+ volunteers to its resort clean up events and reaches over 25,000 skiers and riders annually through their on-snow event presence.

Facilitating significant strides towards resort sustainability, Mountain Riders is a respected source of mountain-inspired environmental awareness, action, and education in Europe.
POW is excited to help fund Mountain Rider’s roster of industry-leading programs, which include on-slope and in-school environmental education, industry environmental conferences, annual slope cleanups, an annual Eco Guide to ski and snowboard gear, a national charter for sustainable development at Mountain Resorts.
“Mountain Riders is one of the most respected grassroots environmental organizations in Europe and their mission is directly in-line with ours”, said Chris Steinkamp, the Executive Director or Protect Our Winters.  “We appreciate the generous support of Rip Curl and are thrilled to be able to support the efforts of Mountain Riders”
“Mountain Riders is solutions-oriented, riders-led, with great communications to make things moving in the mountains.  Rip Curl has been an enthusiastic supporter for a few years now and we’re very happy to link this commitment to POW, which we trust to unite riders and the industry worldwide to preserve our natural environment and a sound climate for all.”
Eight-time Big Mountain Snowboarder of the Year Jeremy Jones founded POW in 2007 after personally witnessing the impact of climate change on the Alaskan wilderness. Global warming has been linked to shorter ski seasons, rising snow levels, and resorts shutting down permanently. Reduced snow packs will have broad and global implications for ecology and human society as well.  Snow plays a crucial role in regulating global temperature and weather patterns, providing drinking water, agricultural irrigation and hydroelectric power; and feeding forests, the lungs and CO2 sinks of our planet.

Protect Our Winters
Protect Our Winters is a tax exempt, non-profit organization dedicated to reversing the global warming crisis by uniting the winter sports community and focusing efforts towards a common goal of winter preservation. POW was founded in 2007 by Jeremy Jones, a professional snowboarder who is passionate about preserving winter sport industry and culture for current and future generations. Built on the snowsports culture’s inspired dedication to reversing climate change,  POW has become an innovative leader in sponsoring effective renewable power, progressive environmental education, and organizing and enabling unique grassroots action.
Rip Curl Planet Foundation
Born in Australia, Rip Curl has been a leading boardsports brand for over 40 years, offering high grade mountainwear for more than 20 years. With a strong focus on technology, we’re driven by the philosophy of the Search, from the heights of Chamonix to the barrels of Sumatra. We can see first-hand how these environments are affected by the ecological crisis and are strongly committed to do our part.  Through the Rip Curl Planet foundation we develop more eco-friendly products, like recycled PET mountainwear and boardshorts, and give as much support as possible to environmental groups like the Surfrider Foundation and Protect Our Winters.

Mountain Riders