Another ski resort boasts the best MLK holiday numbers in years

Posted By: The Ski Channel on January 19, 2010 10:43 am

                                                                  OKEMO RECORDS BEST MLK WEEKEND SINCE 2002

LUDLOW, Vt. – Based on skier visits, Okemo Mountain Resort recorded its best Martin Luther King, Jr. Day holiday weekend since 2002. The popular resort saw 23 percent more skiers and riders compared to the same holiday weekend last year and was 16 percent ahead of projections for the week.

A skier visit is defined as one person participating in the sport of snow sliding for all or part of a day.

“For the first time since 2004, the weather forecast for the MLK weekend was positive,” said Okemo VP of Marketing Scott Clarkson. “Snow conditions and temperatures were ideal -  20s to 30s all three weekend days, with 4 to 6 inches of fresh snow falling Sunday night to greet Monday’s skiers and riders.”

Advance online sales of a three-day discount lift ticket special were very popular, increasing Okemo’s overall three-day lift ticket sales volume by 70 percent. Okemo was 100 percent open with skiing and riding on all 119 trails on Martin Luther King, Jr. Day and all 19 lifts were running all weekend long.

 

 

 

 

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