List of the 10 best North American ski resorts for their use of social media

Posted By: The Ski Channel on January 20, 2010 10:28 am

As we move further into what is becoming an ‘Internet Age,’ the ability of companies and businesses to tap into social media has become increasingly important. Social media has the positive effect of being scene as more credible, and is often very cheap, usually free with the most popular sites.

The story remains the same even in a highly seasonal business such as the winter resort industry. Resorts can utilize social media to blurb out constant updates on everything ranging from current snowfall totals to which pro snowboarders won the important contest held at the mountain that day. In effect, social media when related to ski resorts, can actually create a renewed feeling of community amongst resort-goers as nearly everyone can feel like an insider, even if you are chained to your cubicle 5 days out of the week.

So without further delay, let’s take a look at the results of the study and applaud the efforts of those resorts who have a pulse on the social media networks dominating today.

Included criteria for the rankings included:

- Facebook fans
- Facebook fan engagement through ‘liking,’ commenting & posting, posting pictures & videos,
- Twitter followers & activity,
- YouTube presence measured by subscribers, views & videos, and
- Quality of engagement on behalf of the resort (as opposed to super enthusiastic, unprompted fan postings).


The Top 10 North American Ski Resorts Utilizing Social Media are:

1. Whistler Blackcomb, British Columbia: 26,059 fans, 405 fan photos, 7,856 followers, operating their own video site (rock stars!)

2. Mammoth Mountain, California: 19,366 fans, 217 fan photos, 3,504 followers, 19,308 YouTube views

3. Vail, Colorado: 10,049 fans, 12 fan videos, 3420 followers, 297,059 YouTube views

4. Breckenridge, Colorado: 10,042 fans, 9 fan videos, 3,806 followers, 353,085 YouTube views

5. Jackson Hole, Wyoming: 10,573 fans, 299 fan photos, 23 fan videos, 2,771 followers, 344,602 YouTube views

6. Keystone, Colorado: 9,706 fans, 93 fan photos, 4,276 followers, 16,576 YouTube views

7. Bear Mountain, California: 11,984 fans, 209 fan photos, 1,180 followers, 682 YouTube views

8. Sugarloaf, Maine: 10,946 fans, 24 fan photos, 1,739 followers, 89,000 YouTube views

9. Jay Peak, Vermont: 9,706 fans, 237 fan photos, 1460 followers, 44,198 YouTube views

10. Sunday River, Maine: 7,460 fans, 49 fan photos, 1,706 followers, 319,591 YouTube views