Ski Channel launches Snowbiz 250 – the 250 most influential people in snowsports

Posted By: Steve Bellamy on January 27, 2010 11:47 pm

It was announced today at the SnowSports Industry Americas’ SIA Snow Show that The Ski Channel has launched its first annual “SNOWBIZ 250” which is a comprehensive list of the most influential people in snowsports for the 2009/2010 ski and snowboard season.  The list includes athletes, agents, resort owners and executives, retailers, manufacturing executives, doctors, coaches, mayors, governors, filmmakers, publishers, editors, writers, network executives, and numerous other influential figures in the snowsports industry.

This year, athletes scored high, as two tied for first place as the most influential people in the industry.  Lindsey Vonn, whose “Moguls” episode will premiere on The Ski Channel soon and World Cup Champion gives America great hope to win Gold Medals in Vancouver.  Lindsey’s stock is at an all time high with every Women’s Magazine known to mankind running features on her right now.

Shaun White who is winning everything is one of the most recognizable athletes in the world, a tremendously decorated snowboard champion as well as a cottage industry by himself.  Last place or #250 went to Soldier Mountain owner and actor Bruce Willis.  You can view the list online by clicking

To build the “Snowbiz 250,” over 30 people in the industry contributed to research, writing bios, designing graphics, developing code, and ranking the list.  To keep the results free from bias, no one who ultimately had a say in the actual ranking order was included on the list nor was anyone from The Ski Channel placed on the list.

The list was filled with obvious snowsport powerhouses as well as some not so obvious.  Jon Huntsman, the Utah Governor who 12-folded their tourism budget and relaxed antiquated liquor laws made the list.  Dr. Richard Stedman the prestigious knee surgeon from Vail, Colorado is on.  Scott Keogh, the Audi Exec who masterminded the masterpiece documentary film – Truth In Motion made the list.  Robert Redford made the list due to the impact of the Sundance Film Festival and his Sundance Ski Resort.  There was one posthumous entry – the late, great Shane McConkey who passed this past year in a ski-base jumping accident in the Dolomites.

The list started out at over 700 people and was whittled down to 275 with over 30-industry experts’ opinions.  The top 275 were scored by 5 experts in categories including candidates influence on money changing hands, facilitating media attention to the industry, their stature within the industry, respect within the industry, current relevancy, etc…  Points were awarded in the various categories and then tallied by a formula designed to factor out bias.