Climb in snow sport sales

Posted By: The Ski Channel on February 8, 2010 9:10 pm

Finally! After the long haul the recession has taken us through with slumped sales we are finally seeing a climb  in some sectors of snow sports sales. According to Mike Lewis of Transworld business, “while overall 2009 sales were off 3 percent, Amer Sports, parent company of Salomon, Arc’teryx, and Atomic, announced that sales of winter sports equipment climbed 4 percent in 2009 versus 2008. Snowboards accounted for approximately 37.17 million Euros during this period.”

Mike also tells us that these have been the weakest sales of a decade, although it is always good to see an up turn.Snow sport brands have been hurt by some bad winter’s in the last decade but nothing like the damage of the current troubled economic times. Due to El Nino this season as well as great weather conditions in North America we can expect to see some increases. Although, numbers don’t lie and that’s what we have to feed off of right now.

To get even more specific Mike hits the numbers saying that “in 2009, Winter Sports Equipment’s net sales of 371.7 million Euros(378.9) were at last year’s level in local currencies. The biggest product categories were alpine ski equipment, representing 78% of net sales, cross country 12%, and snowboards 10%. Net sales of alpine ski equipment fell in local currency terms by 3%, snowboards fell by 10% and cross country increased by 22%.”