Scotty Lago dedicates Olympic bronze medal halfpipe run to Kevin Pearce and Danny Davis

Posted By: The Ski Channel on February 18, 2010 12:42 pm

WEST VANCOUVER, British Columbia, February 18, 2010 – Frends team rider and owner Scotty Lago will forever have two words before his name: Olympic medalist. Lago took the bronze in the men’s halfpipe late Wednesday night at the 2010 Olympic Winter Games at Cypress Mountain, Vancouver. Lago was quick to dedicate his bronze medal to fellow members of Frends, Kevin Pearce and Danny Davis, who were unable to compete at the Olympics due to injuries.

Frends is an electronics accessories company established by a crew of pro and bro snowboarders. The Frends team set out to create a brand and products for the youth/lifestyle marketplace–a consumer the owners know and understand. Frends was founded with the vision of providing electronics accessories that enable youth/lifestyle consumers to create, inspire and connect. In the simplest of terms, Frends makes product that resonate with a lifestyle rooted in action sports culture.

During the competition Lago was listening to his favorite music on Frends premiere line of technical headphones slated to hit stores in time for summer. Additional information surrounding Scotty’s incredible win, Frends, and the launch of the headphone collection can be found on

Here is some of the media chatter circulating around Scotty’s win:

Lago’s bronze medal came on what might have been his best run of the season. He is one of a group of riders who call themselves the “Frends” — because there is no in snowboarding – a group that includes Danny Davis and Kevin Pearce, who is recuperating in a hospital in Colorado. – Associated Press

Lago quickly dedicated to two of his best friends, Kevin Pearce and Danny Davis, who were widely expected to make the Olympic team until injuries knocked them from contention. -I know those guys were watching, Lago said. – New York Times

Lago had others on his mind. Amid the celebration, there was an emotional undercurrent to the night of thrills on the hill. Earlier, in the semifinals, Lago paid tribute to his injured friends, looking into the TV camera: “Danny, Kevin — that run was for you guys. I wish you were here with me.” – Los Angeles Times