The secret behind the jeans of the U.S. Olympic Snowboarding Team

Posted By: The Ski Channel on February 18, 2010 2:42 pm

Shaun White won gold in them, as did Seth Wescott.  So what are those “jeans” that have been seen on the Snowboard Cross course, the halfpipe, and the Olympic podium? See below to find out!

Those “jeans” that have been flying down Cypress Mountain and high above the halfpipe all week? Not jeans at all. They are actually made with waterproof, breathable GORE-TEX® fabric, designed by Burton, allowing the US Olympic Snowboard team to concentrate on the task at hand: winning gold. It worked out well on Monday for Seth Wescott, Snowboard Cross winner, and last night for Shaun White as he won the Halfpipe competition.

“On the world stage, where there is little room for error, Burton and Gore wanted the US Snowboard athletes to have the very best in
technology,” said Brad Hill, North American national snowsports marketing leader for W.L. Gore & Associates. “The unbeatable comfort and protection found in Burton jackets and pants with GORE-TEX® fabric enables the riders to stay dry, warm and focused on the competition at Cypress Mountain. It has been a great experience partnering with Burton in development of the 2010 US Olympic Snowboarding Team uniform. They are the leader in snowboarding and bring to the table an unmatched commitment to the sport. Our design and development teams have worked closely together delivering the most progressively styled and technically functional garments to the US team.”