During Olympics, K2 decides its time to kick some glass

Posted By: Steve Bellamy on February 19, 2010 6:56 am

Leave it to the same company who came out with the uber cool, limited edition McConkey ski to find a new cool way to slice their banana… but they have commissioned globally-renowned architectural glass artist Joel Berman to create the world’s largest pair of all-glass skis which will be on display in Vancouver during the Olympic Games.  The 16-foot-tall skis, designed with K2′s signature blue, white and red color scheme, were recently installed on the exterior of Berman’s studio on Granville Island, a popular dining and shopping district on the fringe of downtown Vancouver that will be an entertainment epicenter during the city-wide celebration through February 28.

According to Anthony De Rocco, K2′s Executive Vice President, K2 Sports and Joel Berman Glass Studios collaborated on this project in order to provide a vibrant sports-themed art installation on Granville Island, the heart of Vancouver’s dynamic arts community. “K2 Sports has been in the skiing business for almost 50 years and as one of the dominant brands in the North American ski market we saw this as a great way to show our support to the city of Vancouver during this special event”.

“Since Joel Berman Glass Studios is located in such a highly visible and popular area of Vancouver, we realized that we had a unique opportunity to honor the athletes and celebrate the festivities with a sports-themed art installation that had never before been achieved,” said Saleem Khattak, Senior Designer for Joel Berman Glass Studios. “And K2 Sports was the perfect partner for this project.”

In addition to being a one-of-a-kind piece of art, the process of building the skis was a feat in itself involving new glass-on-glass color printing processes on fused colored glass.

Following the Vancouver events, the skis will be transferred to Seattle to adorn K2′s 300,000-square-foot headquarter facilities that the company moved into from its original home on Vashon Island, Washington, in 2007.