U.S. Ski Team takes a sponsor to court

Posted By: The Ski Channel on March 3, 2010 5:54 pm

Here’s the latest out of the Salt Lake Tribune:

 ”Just as its athletes wrapped up a highly successful Vancouver Winter Olympics, the U.S. Ski and Snowboard Association (USSA) filed a lawsuit against one of its sponsors for nonperformance.

The Park City-based organization contended in a Feb. 26 lawsuit in federal court that Action Sports Inc. failed to pay the USSA a $175,000 sponsorship fee, plus a 30 percent share of the defendant’s advertising revenue, in exchange for using footage of U.S. snowboarders in action and the US Snowboarding logo on its Web site, www.go211.com.

Alleging breach of contract, unjust enrichment and trademark infringement, the USSA is asking a U.S. District Court for Utah judge to award the organization monetary damages and to stop Boston-based Action Sports from displaying USSA-affiliated materials.

Action Sports President Sean Aruda declined to discuss details of the case, but said, “we obviously have a much different view of the facts … This is just a business disagreement they chose to escalate.

“We’re disappointed their attorneys took this action, and we’re confident it will be settled amicably,” he added. “We would love to continue doing business with them.”