Lindsay Lohan suing E-Trade for $100 Million

Posted By: Selma Al-Faqih on March 10, 2010 8:36 am

Actress Lindsay Lohan is suing E-Trade $100 million for using her first name in a television commercial about a boyfriend-stealing milkaholic baby.

“US” magazine reports: The ad debuted during this year’s Super Bowl in February, a baby boy apologizes to his girlfriend for not calling her the night before.  “And that milkaholic Lindsay wasn’t over?” the baby girl asks before another baby girl pops into the screen saying, “Milk-a-whaaat?”

Lohan filed the lawsuit Monday, which claims the ad violated the star’s rights under New York state civil-rights law.

“Many celebrities are known by one name only, and E-Trade is using that knowledge to profit,” Lohan’s lawyer, Stephanie Ovadia, said in a statement to the New York Post “They’re using her name as a parody of her life. Why didn’t they use the name Susan? This is a subliminal message. Everybody’s talking about it and saying it’s Lindsay Lohan.”

in 2007, Lohan met ‘ski hunk’ Giles Riely at the Utah rehab clinic Cirque Lodge.  After their breakup Riles gave a racy interview to News of the World, in which he chronicled their affair, which included going from the rehab center to the Sundance Ski resort (and never leaving the room).

The spokesperson for Grey Group, which produced the “milkaholic” commercial, said that they “just used a popular baby name that happened to be the name of someone on the account team.”