U.S. Ski Team and the Century Council bring awareness to underage drinking

Posted By: Selma Al-Faqih on March 18, 2010 3:08 pm

U.S. Ski team joined forces with the Century Council to host the first ever Kid’s Day during the Winter Olympic Games.


Kikkan Randal and Jessica Mendoza (Olympic Softball Player and 2x Olympic medalist) playing the interactive game with the kids.

The U.S. Ski Team and The Century Council, a national not-for-profit funded by distillers dedicated to eliminating drunk driving and underage drinking, hosted the first ever Kid’s Day event during the Winter Games in Whistler on February 23rd. The event was held at the Spyder U.S. Ski Team House, located at Skiis & Biikes Snowcovers in Whistler Village near Medals Plaza.  About 200 kids and families attended.

Kid’s Day promoted AskListenLearn and it’s new interactive game for kids. The event also helped introduce families to the program and the game, as well as creating an opportunity for them to meet Olympic Athletes. Cross Country Ski Olympians, Kikkan Randall and Andy Newell were on site signing autographs and interacting with guests.

Ask, Listen, Learn: Kids and Alcohol Don’t Mix is a creative, multimedia program which was designed by a team of educators and school administrators specializing in middle school-aged students. Ask, Listen, Learn empowers kids to say “YES” to a healthy lifestyle and “NO” to underage drinking.

Ask Listen Learn provides middle school aged kids and their parents with information about the dangers of underage drinking. A new interactive physical fitness and educational Ask, Listen, Learn Game along with strong new partnerships with Sports Illustrated for Kids and PE4Life will allow The Century Council to distribute the program to schools and community organizations across the country.

“The Olympic Games create a powerful platform for young people to learn about the importance of saying “yes” to a healthy lifestyle and “no” to underage drinking”, said Ralph Blackman, President & CEO of The Century Council.