To Celebrate the Availability of the Fresh Collection, Old Spice Wants to Send Two Guys to Matterhorn and Fiji, for the Fresh Adventure Internship of a Lifetime. In addition, Old Spice has recruited professional snowboarder Gretchen Bleiler and pro surfer Anastasia Ashley, to serve as “mentors” to the interns.
Old Spice Fresh Adventure Internship
To celebrate the Fresh Collection launch, Old Spice is seeking two qualified candidates for internship positions to explore where freshness smells from, embarking on a unique journey enabling them to live and breathe all of the experiences that Fiji and Matterhorn have to offer.
In May, two candidates will be hired to participate in the Old Spice Fresh Adventure Internship. As part of their job requirement, the interns will be reporting on their scent-inspired adventures via social media channels and a special blog on www.OldSpice.com. Prior to traveling, each intern will be outfitted with $5,000 and an itinerary of “jobs” to complete and document while on location such as:
Don traditional Swiss lederhosen and tear up the mountain while snowboarding some of the world’s best snow. Attach 10 Velcro-padded sticks of Old Spice Matterhorn to the Lederhosen suspenders and hand out to 5 other skiers and snowboarders on the mountain – while yelling out “You smell like Matterhorn!!” – at the same time. Use your helmet cam (provided by Old Spice) to capture video of you in action – and reaction shots.
Forget the roulette wheel and fancy cars…but don’t forget the threads. Don a tuxedo and head up to Klein Mountain and snowboard/ski till you fly by Plateau Rosa…Italy. Capture the multi-country adventure taping proof that you were in two different countries on the same day.
Weave a hat from palm fronds, incorporating a stick of Old Spice Fiji as part of the design. Hit the waves and keep the hat on…in fact, go ahead and wear the hat the rest of your trip (mandatory – videotape proof).
Participate in the Aqua-Trek Shark Encounter (with a certified guide), take a photo of the largest shark that makes you sweat and make sure your water-proof Old Spice Fiji is in the shot.
Applicants for the Old Spice Fresh Adventure Internship contest can enter, find complete rules and learn more about the unique activities by visiting www.OldSpiceAdventure.com beginning March 15, 2010. Winners will be announced in May 2010, and the internships will take place in June 2010.