The beautiful Homewood Mountain Resort in the Lake Tahoe area of California is in dire danger of closing its doors. The most significant cause can be attributed to low skier numbers.
Executive vice president of JMA Ventures, David Tirman, has a plan to save it. He believes that if Homewood opens new housing and hotel lodging, new skier facilities, and up to 25,000 square feet of retail space, more visitors will come to the resort. Homewood sees about 300 daily visitors mid-week, they would like that number to increase to 700.
Tirman summed up: “The master plan and the ultimate approval of the plan are essential to keeping Homewood open and operating as a resort. Simply put, the resort cannot continue to operate in its present form”.
The plan includes building a 75-room hotel, 40 condo hotel suites and 30 penthouse units, coupled with a lodge including a full-service restaurant, spa and fitness facility. There would also be a new eight-passenger high speed gondola, on-site grocery store, hardware store, ice cream parlor, and a base mountain facility designed for ski rentals and administrative offices. “The plan is not an overnight thing–it’s a 10-20 year long-term plan”, Tirman explained.
While Tirman does face opposition to his plan, what everyone can agree on is that the business model increases jobs in a place that desperately needs them. “The Homewood Mountain Resort Ski Area master plan is projected to create nearly 200 full-time jobs at the resort in addition to providing much needed revenue to the local tax base, all helping to spur the local West Shore economy,” Tirman said.
The next step in this process is waiting for the Environmental Impact Study of the plan. The study is tentatively set to be presented on May 26th.