Here’s some solid news for the snowboard industry. Retailers have posted a 18% increase in hardgoods sales for the month of February! Inventory levels have dropped, the Midwest region moved into the black for the season, and carryover sales from seasons past have diminished. The data is good, and the industry is welcoming the news. Here are some charts and tables from SnowSports Industries America (SIA).
Unit hardgoods sales also increased nearly 6% in February.
Regional Snowboard Specialty Store Sales – August Through February