New Zealand ski resorts take hint from U.S. and create an all access ski pass

Posted By: The Ski Channel on April 23, 2010 7:13 am

In the U.S., a couple of our favorite resorts, Alta and Aspen have all-access cards that you can use to access both lifts. Well, NZSki (the company down under that operates the New Zealand ski areas of Coronet Peak, Mount Hutt and The Remarkables) thought that was a good idea. They’re now expanding that idea to create a smart card called MyPass. In addition to being able to access lifts at all three of those ski areas, you can also book lessons, buy food and drinks, and rent equipment. The card will store the information about which equipment you rented last time so you don’t have to go through the whole fitting process again.

James Coddington, chief executive of NZSki explained that he wanted to do this to keep track of who was coming to each area. He feels it will let NZSki better serve the skiing and snowboarding community. “For instance, from day one we will know which runs have been the busiest and we will be able to send out the snow groomers accordingly,” Coddington says.

The MyPass should be ready by opening day at all three ski areas, which is June 6th.