Burlington, VT – Burton Snowboards today announced the departure of CEO Laurent Potdevin, who plans to pursue other opportunities after working at the Vermont-based snowboard company for 15 years.
Burton officials identified neither a reason for Potdevin’s departure nor his potential successor as CEO, although they did state that Potdevin will stay connected to Burton as a consultant and advisor to the company.
“Laurent and I have had a great 15 years together,” says Jake Burton Carpenter, Founder and Chairman of Burton Snowboards. “I support his decision to move on, and as a company we’ve always looked at change as an opportunity. This marks a new chapter for Burton during a time when snowboarding is gaining a lot of momentum.”
“What started as a Vermont leap of faith 15 years ago turned out to be one hell of a ride,” said Potdevin. “It’s been an incredibly fun, fast and productive time, which I truly enjoyed every day. From Jake on, the people at Burton are a powerful, inspiring and fun group, and I will miss that.”
Potdevin arrived at Burton in an Operations role in 1995. He was elevated to the role of President in 2002, and ultimately became CEO in 2005, overseeing all Burton brands and shared services on a global level. During his tenure, he played a key role in Burton’s diversification efforts and helped maintain and strengthen Burton’s position in the industry.
“Laurent has helped steer Burton through some very challenging periods,” continued Burton. “And this transition is a lot easier knowing that he leaves Burton at a time when our focus, performance and team are more solid than ever. Our commitment to product and to supporting our retailers has not wavered, and we are ready for what lies ahead.”
Jake Burton will assume the role of CEO on an interim basis while the company embarks upon a search for Potdevin’s successor.