The Revolution is complete: sales of fat skis up 30%, surpass skinny skis

Posted By: Zeke Piestrup on May 5, 2010 4:18 pm

The two big trends in snowsports equipment sales?

Get yourself a helmet and get yourself some fat skis!

Yes, the world now knows.  Fat skis are stable at ridiculously fast speeds, and if you’re gonna go faster than a motorcyle, you should wear a helmet.

According to a report just released by the Snowsports Industries America (SIA):

Total sales through all channels this season did not top the record breaking 2007/2008 season, but it comes in second highest in history for dollars sold. Apparel led sales this season with $1.1 billion, with accessories sales totals close behind at $1 billion. Equipment has been outsold by both apparel and accessories categories since the 2006/2007 season. This year, alpine, Nordic, and AT/Randonee equipment sales were up, while telemark and snowboard equipment sales slipped.

Quick Trends

Fat Skis – Skis with fat waists moved faster than skinny skis this season. Fat ski sales increased more than 30% in units and in dollars sold

• Snowboards – Although rocker snowboard had a good run again this season all snowboard sales were down in units and in dollars sold this season

• Backcountry – AT/Randonee ski sales up 57% in units and 57% in dollars sold

Helmets – Record sales! More than 1.1 million helmets sold through February this season

 

Zeke Piestrup ( More Posts)

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