A New Adventure Weekend in Partnership with Outside Magazine
June 10 – 13, 2010
ASPEN, Colo. – Aspen Chamber Resort Association (ACRA) and Outside magazine, published by Mariah Media Inc., announce a partnership to jointly produce the first annual Outside in Aspen, a participatory, adventure weekend in Aspen, scheduled for June 11 – 13, 2010. Aspen’s stunning mountains, trails, rivers, rock faces and roads will serve as venues for guided adventure activities for athletes of all abilities. The weekend will also include parties, opportunities to interact with professional adventure athletes and Outside personalities, including Olympic Gold Medalist Tyler Hamilton, Everest climber and photographer Jake Norton and extreme kayaker Jesse Coombs, a symposium with experts addressing various adventure topics and the Outside Buyer’s Guide Gear Experience. Leave No Trace is the non-profit event beneficiary.
“A partnership between Aspen and Outside magazine was intuitive,” said Julia Theisen, vice president of sales and marketing at Aspen Chamber Resort Association. “With Aspen’s natural assets and Outside’s engaged and adventurous audience, we’re framing this weekend to attract athletes of all levels who are looking to either hone skills or try something new. Our hope is that this becomes an annual weekend of adventure and camaraderie.”
“Outside is delighted to have this opportunity to bring the pages of the magazine to life in the spectacular setting for human-powered activities that Aspen provides,” said Christine Salem, Outside’s Specialty Publishing Director. “Top Outside editors and celebrity athletes will be on hand to gather with our readers for epic fun and adventure.”
Outside in Aspen two-night lodging packages are available through Stay Aspen Snowmass, and start at $99 per person based on double occupancy at the following properties: Aspen Mountain Lodge, Limelight Lodge, Aspen Square Condominium Hotel, Hearthstone House, The Gant, The Sky Hotel, Hotel Jerome and The Little Nell.
For additional information or to book the Outside in Aspen package, visit www.outsideinaspen.com, or call 866.572.0738. The Outside in Aspen package which must be booked through Stay Aspen Snowmass, is subject to availability, based on double occupancy, and does not include taxes or fees.
The Outside in Aspen $250 Activity Package includes the following itinerary. Participants can sign up for the half-day activities including kayaking, rafting, stand-up paddle boarding, road biking, mountain biking, fly fishing or rock climbing. Aspen Alpine Guides is also offering an advanced Road Biking Clinic with Tyler Hamilton Training, as well as special high-altitude trail running and hiking clinics with pro-endurance athletes.
· One half day activity on Saturday morning or Afternoon
· One half day activity on Sunday morning*
· Welcome Party at Sky Hotel on June 11 and gift bag
· Base Camp festivities on Saturday and Sunday
· Après-Pool Party on Saturday at the Hotel Jerome
· Adventure Athlete Panel Discussion and Lunch on Sunday
Outfitters providing activities include the following: Aspen Alpine Guides, Aspen Expeditions, Aspen Kayak Academy, Aspen Outfitting Company, Aspen Velo, Aspen Whitewater, Blazing Adventures, Sun Dog Athletics, Taylor Creek Fly Fishing, and Timberline Bike Tours.
Sponsors of Outside in Aspen include Eddie Bauer First Ascent, The Little Nell hotel, Kendall Jackson Winery, Outside magazine, the City of Aspen, and Aspen Chamber Resort Association.
Aspen’s plethora of warm-weather pursuits pique nearly every passion, from extreme outdoor adventure to world class cultural pursuits, from Colorado’s best fly fishing, to indulgent spa offerings. Whether experiencing the rapids of the Roaring Fork River (running directly through the center of Aspen), to scaling the rock walls up Independence Pass, or biking on picturesque trails, there is an activity for everyone to savor Aspen’s stunning mountain scenery and taste “the good life.”
ABOUT MARIAH MEDIA INC.
Mariah Media Inc. (MMI) is the parent company of Outside magazine, America’s number-one active-lifestyle brand. In addition to serving the active-lifestyle consumer for over three decades with Outside’s award-winning content, MMI also serves the active-lifestyle community through the Outside Buyer’s Guide, Outside Online, Outside Books, Outside Shows and Events, Outside Television specials, and, internationally, licensed editions in China, Brazil, Sweden, and Italy.
ABOUT LEAVE NO TRACE
The Leave No Trace Center for Outdoor Ethics is an educational, non-profit organization dedicated to the responsible enjoyment and active stewardship of the outdoor by all people worldwide; www.lnt.org.