California ski resort visits up about a million this year

Posted By: The Ski Channel on May 18, 2010 6:31 am

Awesome news from the California Tourism Commission (CTTC)! They’re reporting that this year, California saw 7.5 million visitors at ski resorts across the state. Compared to last year’s 6.7, that’s great! The CTTC officially called this season an “incredible year”.

The commission stated that timely snow storms combined with excellent snowmaking technology combined to help make this season as great as it was.  The California Department of Transportation was also cited as lending a helping hand by keeping roads to major resorts open even during the heaviest of storms.

“Winter storms and deep snow are critical for a great snow season,” said Caroline Beteta, CTTC president and CEO. “However, the weather can also create problems for visitor access – which is why Caltrans’ snow removal efforts were so important.”

The California Ski Industry Association, reports that California’s ski resorts generate $700 million in direct visitor spending, with a total economic impact of nearly $3 billion. CSIA Executive Director Bob Roberts says this year has been great for business.

“In one word, the 2009-2010 season was fabulous – fabulous snow, fabulous turnout,” Roberts said. “Thus far this season, which for some resorts will continue through July 4.”