Vail Resorts, the largest publicly traded parent company of five ski resorts, has purchased Mountain News Corp., the parent company of OnTheSnow.com. It’s a strategic move on the part of Vail Resorts as it looks to expand its online presence.
“Our acquisition of Mountain News Corp. is a reflection of our commitment to the importance of emerging digital mediums for the entire snow sports industry and our desire to be an industry leader in that effort,” said Rob Katz, chairman and CEO of Vail Resorts. “We intend to invest in the development of new content and digital applications, building on the great strengths and talent of everyone at MNC.”
Craig Altschul, global editor-in-chief of OnTheSnow returned Katz’ good feelings about the new partnership. “We are pleased to be part of the Vail Resorts group of companies and have their complete assurance that we will continue to operate the news, content, and advertising divisions of Mountain News just as we always have – independent of any influence.”