IF3 is the skier version of the Cannes Film Festival
Freeski marketers, athletes, manufacturers, filmmakers and media will gather once again this year to bring together the industry’s brightest minds for discussions surrounding the growth of their sport. Carte Blanche: The Freeski Summit, lead by Origin Design + Communications as part of the International Freeski Film Festival (IF3) will wrap up the popular five day event held in Montreal from September 16-20. The half-day, invite-only event, designed for senior marketing managers and directors, brand managers, team managers, event and film producers as well as media working in freeskiing’s realm, will feature panel and participant discussions and will include an impressive line up of speakers and contributors. While speakers will be announced later, topics have already been released, and this year’s panelists will discuss:
Branded Entertainment, also known as branded content or “advertainment,” as an entertainment-based vehicle for action sports marketing strategies. Branded entertainment has become a key focus for action sport brands in the fight for “front of mind” with their consumers. This panel will review the concept, identify how it is relevant to the freeski industry, discuss case studies, successes and means for potential implementation.
Events of the future. In 2009, 20 billion dollars were spent on event sponsorships, and in the freeski industry, events remain a primary marketing vehicle. But, how has the digital age changed events? Are ‘anti-comp’ events the way of the future? How can sponsors leverage events? How do brands decide which events to align with? What’s the role of social media and web tv? This panel will discuss how to keep our primary marketing channel fresh and evolving.
Last year’s list of speakers included freeskiing phenom Simon Dumont; freeskiing’s godfather Mike Douglas; athlete agent Michael Spencer from EGO Sports Management; Mike Nick, Director of Marketing from Orage; Scott Jewett, Director of Marketing at Red Bull; and Martin Giroux, the Sales and Marketing Director for Mont Saint-Sauveur International.
The event is set to be held Monday, September 20 starting at 1pm at the Montreal Hilton Hotel. To request an invitation, contact Marie-Josée Legault of Origin Design + Communications at (514) 842-5252 or firstname.lastname@example.org