ESPN announced today that Winter X Games 15 will be held from January 27-30, 2011 in Aspen, CO. The event will host more than 200 of the best action sports athletes as they will compete in Skiing, Snowboarding and Snowmobiling in Aspen for the premier competitive event of the winter season. This will also mark the 10th consecutive year that Winter X Games have made Aspen, CO their home.
Also announced was that ESPN will be running Winter X Games Europe again this year, and will again be held in Tignes, France from March 16-18, 2011. More than 125 athletes will compete from all over the globe in Snowboard and Skiing disciplines in France for the second edition of Winter X Games Europe.
For the third year in a row, the Winter X Games was ESPN’s highest-rated and most-viewed, as more than 43 million viewers tuned in to watch on ESPN and ESPN2. The ESPN telecasts posted a 1.2 household rating, representing an average of 1,147,000 households. In addition, both ESPN and ESPN2 recorded their highest-rated and most-viewed individual Winter X telecasts (1.3 on ESPN and a 0.8 on ESPN2). Winter X Games 14 also set a new attendance record in Aspen at Buttermilk Mountain with a total of 84,100 spectators over four days, beating the previous Aspen best of 76,150 set in 2007 — an increase of nine percent.
Winter X Games Europe was the first Winter X Games outside of the United States. Together with CANAL + Networks (CANAL +, CANAL + SPORT, Sport +) and ESPN International, Winter X Games Europe was broadcast live in eight countries, including France, and distributed to 166 countries and territories, including Latin America, Middle East, Pacific Rim, sub-Saharan Africa, Brazil, Israel, Caribbean, North America and Europe. The three-day event attracted 66,200 spectators for the inaugural event.