ESPN names Scott Guglielmino as new SVP of X Games

Posted By: The Ski Channel on June 23, 2010 5:09 pm

On the same day ESPN announced their new Winter X Games schedule for 2011, the sports network also named Scott Guglielmino, a 17-year ESPN veteran, as Senior Vice President of Programming and Global X. In his upgraded role Guglielmino will be responsible for all aspects of the Global X franchise. He had been a vice president, programming & acquisitions, since 2004.

Under the new programming structure, the X Games franchise returns to its roots and becomes part of ESPN’s programming arm. The X Games had been managed by ESPN Enterprises since 2007.

Guglielmino begin with ESPN in 1993 as a freelance statistics coordinator for College GameDay, and in November was hired as a full-time screener. Over the last 17 years, he has been promoted to planner, senior planner, director and vice president.

Not all of Guglielmino’s job will be entirely new territory. Even under his new position, Guglielmino will continue to oversee network plans for the FIFA World Cup and FIFA Women’s World Cup tournaments, as he was a major proponent in the network’s decision to televise the two events.

Guglielmino also has overseen brand extension efforts for ESPN’s Winter and Summer X Games, which have enabled ESPN to establish the leading global action sports brand, and has been involved in ESPN Content Development, formerly ESPN Original Entertainment.

“The X Games launched in 1994 out of the Programming department, and since then have become synonymous with innovation and forward thinking at our company and throughout the sports world,” said Guglielmino. “So many people in every corner of ESPN have nurtured this franchise over the years, and we have collectively established a preeminent brand in the action sports arena. I am looking forward to this exciting, new challenge and happy for the opportunity to work with the talented team in place to move the franchise forward.”