Famed snowboarder and Omatic founder Todd Richards launches new website for gear junkies

Posted By: The Ski Channel on June 23, 2010 9:15 am

Todd Richards is about the closest thing that snowboarding has to a modern renaissance man. He was on the first Olympic Snowboard Team in 1998, has been a part of nine different Winter X Games, claimed two U.S. Open titles, published an autobiography, been featured on countless magazine covers, and founded Omatic Snowboards.

With that kind of success comes not only a healthy dose of respect, but also the ability to influence others with nothing more than your opinion.

Todd’s latest project is a new gear blog entitled, AWSM (sound it out phonetically to understand this one). Featured on the site is everything ranging from must-have trips to places such as South America Snow Sessions to innovative backcountry gear such as the Backcountry Access Avalanche Airbag Backpack.

Be warned though, many items are not exactly cheap, and may cause harmful side effects to your credit card.

Check it out at AWSM.com