Whistler locals about to be hooked up through discount card program

Posted By: The Ski Channel on June 24, 2010 2:47 pm

“Locals’ discounts” have been a part of ski towns practically since the dawn of time, but starting in August, one Whistler resident hopes to formalize the process and better promote deals offered by individual area businesses.

Founder Julia Cochrane is currently in the planning stages of launching a locals’ discount card allowing residents of Whistler to earn access to special store discounts.

According to Whistler-based Pique Magazine reporter Claire Piech, Cochrane has recently spent time contacting not-for-profit and charity groups in Whistler to feel out their potential interest, and starting next week she plans to approach businesses with the idea.

Residents would be able to learn about special discounts and events through the program’s website, whistlerlocalcard.com, as well as through social media outlets Twitter, Facebook or weekly e-mails. Participating local businesses featuring a storefront will receive a green sticker alerting residents they belong to the program.

Prices charged to for-profit businesses will range from $199 to $1,500 to be part of the program.

The card has been introduced throughout several communities in the United States, including Aspen, Vail, Boulder, Palm Springs, Santa Barbara, Santa Cruz and Monterey.

To further reach out to the community, the card allows nonprofits and charity groups sign up for the program for free. The groups can then use her advertising venues to promote their programs and events.