Livestrong launches Ride4Yellow mountain bike event at Steamboat

Posted By: The Ski Channel on July 1, 2010 3:24 pm

The first ever Livestrong Steamboat Ride4Yellow mountain bike event will take place on Sunday August 8 in Steamboat Springs, Colorado.  The event was created in order to raise money and generate awareness to fight cancer on both a global and local level.  The event is on target to raise over $150,000, with half of the proceeds going towards the Lance Armstrong Foundation for cancer research globally, and the other half benefiting the local community of Steamboat Spring for cancer related services.

The August 8th event will consist of two rides across different courses. The signature ride is the Divide Ride, a 26-mile single-track course traversing across the Continental Divide and culminating at the top of the gondola at an elevation of 9,080 feet.  This ride, considered to be one of the most epic mountain bike rides in the Rockies, is exclusive to the first 200 riders to raise a minimum of $500 for the Livestrong Foundation.  The second ride, the Mt. Werner Challenge, is a less challenging, downhill course descending cross-country trails within the Steamboat ski area, starting at the top of the gondola and ending at the bottom of the mountain.  Riders for this course must raise a minimum of $100 for the Livestrong Foundation. 

Governor of Colorado Bill Ritter is scheduled to attend the event and provide the opening remarks and encouragement for the cyclists.  The ride will conclude with a celebration at the top of the gondola and will feature Linda Armstrong Kelly, the mother of the seven- time Tour de France champion Lance Armstrong. The party includes gondola access for the day, lunch at the top of the gondola, and the opportunity to hear the keynote address from Linda Armstrong. All riders will receive free access to the celebration and non-riders can purchase tickets.

It’s not too late to get involved.  Late registration runs from July 1-August 7 with a registration fee of $100.  Not a cyclist?  No problem!  If you choose not to ride you can still participate by donating to the Livestrong Foundation, volunteering at the event or simply encouraging the riders.  So far, the support from the community has been tremendous, and everyone can have an opportunity to make a difference in the fight against cancer. For more information on the event, visit the website at

Photo: Lance Armstrong on a training ride. Photo by Elizabeth Kreutz.