The third film in Stephenie Meyer’s Twilight Saga series of novels is already off to another record-breaking start at the North American box office. Summit Entertainment’s Twilight Saga: Eclipse opened to $68.5 million yesterday which shattered the best-ever $62 million for a Wednesday opening. Included in that $68.5M haul is Eclipse’s now record-setting $30M earned from Wednesday 12:01 AM and 3 AM showings at more than 4,000 theaters in the U.S. and Canada.
However, The Twilight saga’s second film, New Moon, held onto its largest movie opening day record of $72 million. Eclipse is playing in 4,416 domestic locations, the most ever for a release in Hollywood history, surpassing even Iron Man 2′s 4,380 venues.
The Wednesday summer opening has been particularly lauded by those in the ski industry, as New Moon really took a bite out of business with its late November release. As you might recall, skiers and boarders alike were flocking to defend Edward or Jacob, rather than hitting up precious powder days. Opening the latest Twilight flick in July, when only two ski resorts are currently running in the U.S, has been quite the welcomed news among top industry executives. However, these ski areas still know the combined star power of Robert Pattinson and Taylor Lautner has potential to steal away business during 4th of July weekend, so they are are not celebrating just yet.
We’ll have a further breakdown of the potential fallout at the resorts after this weekend.