Shaun White shoe collection to debut in Target Stores July 11th

Posted By: The Ski Channel on July 7, 2010 11:27 am

The premiere collection of Olympic Champion Shaun White’s signature shoes are ready to hit Target stores nationwide and online at Target.com the week of July 11th. Shaun White shoes, an expansion to his existing line of clothing with Target, relect a variety of skate and lifestyle shoes for boys and young men.

“We have been fortunate to continue our longstanding partnership with Shaun and are very proud of the collection,” said Troy Michels, Target Lifestyle Marketing. “The shoes are a great addition to the line and we’re excited to bring them to stores this summer.”

The debut shoe collection broadens the reach of Shaun White apparel and will include six in-store styles, three for boys and three for men, as well as two online exclusive styles for each. The collection will rely on a variety of colorways ranging from electric blue and maroon, to black and grey with prices averaging from $27.99 to $34.99. The newest collection from Shaun White apparel, in-stores year round, will include affordable jeans, wovens, jackets and t-shirts, all for under $34.99. Both collections represent a collaboration of design and inspiration between Shaun and his brother Jesse, and reflect Shaun’s personality, invoking his love of skateboarding, snowboarding, travel and music.

Between pondering potential haircuts, Shaun said, “It was really important to us that we create authentic shoes and clothes that were still affordable, we wanted to capture the spirit of our lifestyle by making clothes and shoes that reflect who we are.”

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