Steve Bellamy, Chairman and CEO of The Ski Channel television network, announced today that it has entered into a long-term distribution agreement with Comcast that will provide the channel’s original programming, Warren Miller movies, Greg Stump films, destination travel, instructional videos and events to Comcast customers. This deal brings the 18-month-old network to more than 43 million US households between all television distributors.
“Comcast is the Holy Grail for The Ski Channel because they happen to own so many cable systems in either ski resorts, local ski feeder markets like Denver and Salt Lake, as well as destination ski feeder markets like Boston and Washington D.C.,” said Bellamy. “The Ski Channel is like a regional sports network in so many of their systems. It is great that a little independent network like us can get a long term deal Comcast.”
Markets will start rolling out in September and October in time for this years upcoming ski season. “The Ski Channel brings great independent programming to our customers and is a unique and targeted fit for many of our local markets,” said Matt Strauss, Senior Vice President of New Media at Comcast.
“Also, I would add this,” said Bellamy. “There are some surprises in this deal. As cool as this is, you will be hearing more about this deal that will be jaw dropping.”