Jackson Hole announces price cut on season pass

Posted By: The Ski Channel on July 21, 2010 12:42 pm

Jackson Hole Mountain Resort announced in a news conference today that will be reducing the price of the resort’s all-mountain season pass by 25 percent from last year’s price of $1,670, making this year’s pass only $1,255. This price will increase to $1,570 in August.

The Wyoming resort is calling this new pass offering “The Grand Pass.” The Grand Pass allows for unlimited skiing at the famous resort for all 128 days of the season with no restrictions. This pass marks the lowest price for an all-mountain pass to the resort since the 1980s.

“We believe this will meet the needs of our local market,” resort President Jerry Blann said during the conference Tuesday morning.

The new pricing plan offers great value, but adds some features that will affect those with larger families. Children ages 6 to 14 will now have to purchase a Junior Grand Pass for $149 to receive season-long lift access for this year.

High school students ages 15 to 18 can purchase a season pass for $275. Children 5 and younger still ski free. The Grand Pass also includes a complimentary START bus pass, a $125 value, plus Jackson Hole Ski Club membership and summer tram access.

Blann said the goal of the new pricing plan is to attract 10- and 20-day pass holders to purchase season passes.

“We understand that value and the freedom to ski anytime are the highest priorities for our guests,” Blann said. “The Grand Pass represents our biggest commitment ever to making unlimited skiing on this mountain as accessible as possible. This is a serious value proposition. We have not seen prices this low in well over two decades.”