K2 Skis moves to Facebook, abandons website

Posted By: The Ski Channel on July 21, 2010 10:06 am

K2 Skis, famously known for all types of ski innovation, have temporarily shut down their website and will be debuting their new page later this month; traffic is now being redirected to the company’s Facebook page.

The K2 Facebook page offers many of the same features that are on nearly every company’s corporate website. Their Facebook page contains product information, ski videos and various pictures in an easily accessible form. K2′s strategy of putting all their content on Facebook could start a revolution among companies wanting to reach a broader audience than they already do. If companies are willing to make the switch over to Facebook they will see the price of maintenance drop, user feedback increase, and have the potential to reach a broader audience.

Facebook was recently more visited than Google, so there is no denying that a move to Facebook is a great idea. When companies post their products on Facebook it will be possible for consumers to give feedback and generate more hype for its release. The only potential downside is that negative reviews could be posted. However, companies can attempt to directly resolve any issues with unsatisfied customers by reaching out to them on Facebook through comments or support, allowing the company to show dedication to excellence and that they care about each and every customer.

As social media continues to rapidly expand, you will find that more and more companies are going to be making the switch just as K2 Skis has done. Even though K2 intend for this move to be a short term preview of the site for fans until their new site launches, they may have just stumbled upon something that could have long term implications on e-commerce.