B.C. heli ski operator Robson Helimagic offers smaller groups, lower costs

Posted By: The Ski Channel on July 22, 2010 12:19 pm

In an industry dominated by high-volume operators, Robson Helimagic (RHM) has refined “boutique” heli-skiing and true mountain ambiance. From its base in the Canadian Rockies in Valemount B.C, just south of majestic Mount Robson, RHM provides a semi-private experience for less than the standard industry group rate.

“Our philosophy is smaller is better,” said Christine Dolbec, manager at RHM. “We want to avoid the ‘factory skiing’ mentality, so our guests can enjoy the experience without pressure.”

With fewer skiers per helicopter, the RHM experience is more personalized. Maximum group size is eight, and only two groups per machine. Flights are more relaxed and the snow is wide open. No rush, no hassle.

Robson Helimagic is loaded with amazing terrain offerings including 1500 square KM of wide alpine bowls, steep faces and classic glades that average up to 23 feet of annual snowfall. Leading each group are two guides, and with the smaller groups on such widely varied terrain, the groups allow for greater choice. Intermediate groups can improve powder technique in a fun, relaxed setting, while advanced groups can rock the hero lines.

Perched on the doorstep of Jasper National Park, the small town of Valemount is true northern BC – far enough away from mega-resort frill to be authentic but still close to the action. Lift-skiing is just an hour away at Marmot Basin Ski Area in Jasper, which also offers world-class dining, shopping and luxury experiences.

Rates are:
• 1 day: $769
• 3 days: $3655
• 7 days: $8438

Early bookings are open for the 2010-2011 winter season. Now is the time for skiers and snowboarders to reserve prime slots in the powder calendar at one of B.C.’s best kept northern secrets.