The popularity of social media and digital marketing have exploded in recent years. Among the ski industry, the trend doesn’t seem to be slowing anytime soon as numerous jobs are now being created soley to manage these spaces. In fact, many snow sport companies such as Stratton Mountain are even running their annual contests and giveaways through social media.
With a month to go until the first Vermont Solutions Festival kicks off, Stratton Mountain has launched a Twitter contest designed to activate the masses in search of sustainable solutions.
One lucky Twitter user that retweets the special Vermont Solutions Festival message on the Stratton Mountain Resort Twitter feed (@StrattonResort) between now and August 13, 2010 at 3PM will be randomly selected to receive two nights’ accommodation at a Stratton property, tickets to the Del McCoury concert on August 28 and VIP treatment at all Vermont Solutions Festival events.
“Social media has been a huge driver in the movement towards sustainability,” event curator Andrew Gardner, also the first sustainability coordinator in collegiate athletics, said. “Groups that have utilized it effectively have enjoyed a committed grassroots following as a result of their interactive approach. It makes sense for the Vermont Solutions Festival to follow suit and get our message across via the same channels used by the sustainable movement.”
This same package is also available for sale on Stratton.com, starting at $67.75 per person at the Liftline Lodge. Tickets to the Local Gourmet Dinner are not included in this package and must be purchased separately.
The Vermont Solutions Festival, sponsored by the state of Vermont and Stratton Mountain Resort, brings together a host of leaders in business, sport, entertainment and environment for a weekend celebration of sport, sustainability and community. Featured attendees include Vermont author Bill McKibben, New York Rangers Hall of Fame goaltender Mike Richter and Jake Whitcomb from 1% for the Planet.